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WE CRAFT PASSION: Turning Fan passion into Brand passion
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Delta Dugout 2015

Flying High with Barnburner! Delta Airlines and their Delta Dugout promotion partnered with the Atlanta Braves to provide fans a once-in-a-lifetime opportunity to experience Turner Field as the players do, right there on the field. With such a unique promotion, Delta wanted the best sports marketing partner available, so they turned to Barnburner. A unique need, the team at Barnburner wanted to find a sports figure that was well-known and well-loved to the home Atlanta Braves crowd, and who would proudly represent the corporate culture of Delta Airlines. A successful partnership with Hall of Famer John Smoltz as brand ambassador hit all these needs and resulted in a truly successful promotion in 2015!

 


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