Who are We?
BARNBURNER SPORTS & EXPERIENTIAL MARKETING is a creative agency that has one primary goal:
"We collaborate with brands and help them inspire passion in their audience, resulting in true marketing impact."
THE KEY WORD IS "COLLABORATE."
That collaboration means we help brands "Define, Align, Design, and Connect." First we work to define clients' primary marketing goals... align those goals into messages... design the best possible ways to effectively communicate those messages to a specific target audience... and connect with that audience in a powerful, emotional way that creates a true behavior-change and reciprocal connection back to the brand.
You know your product, culture, and customer better than anyone else, and we know the best ways to help you connect the three. So together, we can do some really cool stuff.
BARNBURNER uses our deep connections and experience across the sports, events production, and communications industries to develop innovative campaigns in what the industry calls "experiential marketing."
But that's really just a fancy word for a new style of marketing campaign that engages customers, calls on customers to engage back, and builds that connection that is so critical for a meaningful campaign.
We'll guide you with everything from initial creative development and messaging, to helping you produce all the content for your entire program, to hanging the stage lights and running the audio controls for the show itself.
THAT COULD BE SOMETHING IN THE SPORTS MARKETING WORLD
A sponsorship, league licensing contract, player appearance or brand ambassador, endorsement or more; we'll be with you every step of the way, steering you around those pitfalls in a way only our deep experience can teach.
THAT COULD BE A DIGITAL, MOBILE, OR SOCIAL CAMPAIGN
We can help you create a campaign that will cut through the clutter and truly engage with your target demographic.
Sometimes, it means starting from square one.
Some clients look to us in their very earliest planning stages, helping determine which, if any, of these types of campaigns would work best to realize their goals.
Wherever we land, you can be assured of one thing: We Barnburners are here to roll up our sleeves, dig in, get passionate about your company, and make sure we transfer that passion to your audience.