Citigroup

For the development of their exhibit presence at SIBOS – the preeminent treasury event in the world - the Treasury Services team at Citigroup and their production partner, Todd Street Productions, turned to Barnburner’s Mike Bonheim to lead a cross-functional team as Creative Director and Executive Producer. Utilizing innovative technologies, 3D animation, and cross-format multimedia displays, the team delivered a truly groundbreaking experience that one client deemed “an unqualified home run.” The same physical space was utilized for three consecutive years, each year taking on new branding, technology, and creative design – a testament to the creativity and innovation of the team in developing new solutions given limited physical flexibility. Finally, the creative design that was developed was so effective, it was extended to anchor multi-year campaigns across the entire calendar of Treasury Services events – totally hundreds of activations each year.